What we've done
We have developed an event solution to create a special kind of event concept. The main idea was to realize a fashion show inside a supermarket. Therefore we have been targeted on integrating the classical theme of the location with the modern style of a fashion show. The event was cause for different communication solutions and media productions which we have produced.
visit the site we've created›- event management
- event marketing
- event // media consulting
- production of a communication website
- production of advertising media
- technical event production
- live direction
The process of the fashion meets fruits show
B2C-relationship
The event had two objectves - integration of the clients and entertainment for the audience. Thus we have gone for an event concept offering as much free space as possible for customer comprehension.
SIMMEL objectives
- event marketing
- become unique by exceptional ideas
- get in touch with the clients
customer objectives
- every SIMMEL customer can become a model
- designer need to get a stage for creative ideas
- entertainment for the audience
the moderation
In order to meet the requirements of the event and the communication strategy we have looked for a young, female and professional moderator with an adorable and cute charisma. Fortunately it was possible to cooperate with Nela Panghy-Lee, a charming moderator from the German television. Nela has inspired the audience and brought a glamorous flair to the fashion show.
the show
The event was divided into two parts, the show and the following after show party. During the fashion show the audience has lived to see three different runs. In the first one a variety of designer had the opportunity to create unique designs with an individual interpretation of fashion meets fruits. In the second run a young female designer combined real fashion from Via Appia & Otto Kern with her crazy style of fruits. In this constellation the models staged in each case the original and the redesigned pieces of clothing.
The third and last run was the final step of an amazing show - it was the fashion performance of some SIMMEL members. This creative team worked out several high grade suites with more than a fruity effect. It was the real highlight of the evening, in particular because of the special choreography, realized by Patrick Patient of the dancing school Dance Station.
After the fashion show SIMMEL opened the doors for a culinary highlight. A variety of fancy foods as well as cocktails and other drinks has been created for the guests. The after show party made way for communication and contact between all participants. All things considered the event was a perfect platform for SIMMEL to get in touch with its clients.
